Below please find a few of the many clips of media coverage obtained during Charlene Lamb’s career.
The PRISM Awards judging is well underway, as 40 leading communication specialists take on the challenge of adjudicating 174 entries. “Our panel comprises a diverse mix of experts and industry leaders from across the communication spectrum – including academia, corporates, consultancies and the media,” says Chief PRISM Judge Marilyn Watson. The results will be announced at the awards ceremony – a highlight in the calendar for all Public Relations professionals on Sunday 6 April at The Maslow Hotel in Sandton.
The company is the local presence of the international Lafarge Group, the world leader in building materials. Charlene is responsible for all public relations for Lafarge South Africa’s various business lines. A driven, consummate professional, passionate about communications and people, she also enjoys mentoring employees to promote excellence in communications. A major accomplishment during the last year has been spearheading the internal and external repositioning of the company’s brand in line with the Group’s focused signature theme of ‘Building better cities’.
With the recent restructuring of Lafarge South Africa, Charlene Lamb was appointed Country Communications manager and a member of the Country EXCO team. She spearheaded the internal and external repositioning of the company’s brand in line with the international Group’s theme of ‘Building better cities’.
The Lafarge Group’s ethos is based on one of sustainability of its people, the planet and of national heritage, which is why the world’s leading supplier of building materials is committed to supporting Africa’s endangered species. The fact that Lafarge partners with WWF (World Wildlife Foundation) makes protecting the continent’s wildlife a worthy cause. The Wildlife & Cultural Centre at Legend Golf & Safari Resort in the Limpopo Province
recently officially opened Africa’s first specialist, dedicated, non-commercial orphanage to care for baby rhinos and will take in orphans that have been left parentless or injured by poaching.
Charlene joined the company in October 2011 as Lafarge Cement Division’s Communications Manager and she is already shaking things up. “I look forward to working strategically and maintaining our excellent relationship with the media. I find it exciting to be managing the image of the world’s leading building materials’ company and I look forward to aligning all aspects of communication with the requirements of the Lafarge portfolio,” she says